1. Platforms that pay more per post, video and visits
The most profitable platforms for creators depend on factors such as the model of monetization (announcements, subscriptions, sponsorships), the size of the audience, engagement and the geogrific market. Here are the main platforms and how often they pay:
- YouTube:
- By visits: Through the Partner Program, pay ~$3-$5 per 1,000 views (average level), although it can reach $10-$20 in premium niches (technology, finance). Creators receive 55% of ad income.
- By video/post: Sponsored collaborations can range from $5,000 to $50,000+ for large channels (100k-1M subscribers), depending on niche and brand.
- Sales: High passive income potential for long content views and flexibility.
- TikTok:
- By visits: The Creator Fund pays between $0.02-$0.04 per 1,000 views, but is low compared to other platforms. Real income comes from sponsorship.
- By video/post: Influencers with 1M+ followers charge $5,000-$25,000 per sponsored video; microinfluencers (10k-100k) between $100-$500.
- Sales: Quick Virality, but requires high engagement.
- Instagram:
- By post: Depends on the type: photos ($100-$1,000 for 10k-100k followers; $10,000+ for 1M+), videos/reels ($500-$5,000+), stories ($50-$2,500).
- By visits: It does not pay directly for views, but the Reels with bonuses can generate $100-$1,000 according to scope.
- Sales: Ideal for visual brands and collaborations.
- Twitch:
- By visits: Streamers win ~$3.50 for every 1,000 ad views (PMC), more subscriptions ($2.50-$5 per subscriber) and donations.
- By video/post: Sponsors can reach $10,000+ for top streamers.
- Sales: Recurrent income of gaming subscribers.
- X:
- By visits: With X Premium, creators with 5M+ prints in 3 months can earn ~$5-$10 for 1,000 views, but it varies a lot.
- By post: Sponsors of $50-$5,000 according to scope.
- Sales: Emerging, but unstable monetization.
Global winner: YouTube is usually the most profitable for visits and long content, while Instagram and TikTok lead in sponsorships per post/video for influencers with visual audiences.
2. More profitable children
The profitability depends on the CPM (cost per thousand impressions) and the interest of advertisers. These are the most lucrative niches in 2025, based on trends:
- Finance and trading: $20-$50 CPM. Content on cryptocurrencies, investments and financial education attracts high-budget brands.
- Technology: CPM of $15-$40. Gadgets, AI and software have advertisers willing to pay more.
- Health and fitness: CPM $10-$30. Routines, supplements and well-being generate fitness brand sponsorships.
- Gaming: $5-20 CPM. Although competitive, gaming and hardware sponsorships are lucrative.
- Luxury and fashion: $10-$25 CPM. Ideal for Instagram/TikTok, with premium brands paying for exposure.
- Education (software/technical): CPM $15-$35. Tool tutorials such as Adobe or programming are highly demanded.
Note: High CPM niches are usually more technical or aspirational, while massive niches (humor, vlogs) have lower CPM ($1-$5) but higher volume of views.
3. What is more profitable: photos or videos?
- Photos:
- Advantages: Quick to produce, ideal for Instagram and X. Rentable in visual niches such as fashion, beauty or travel ($100-$10,000 per post sponsorships).
- Limitations: Less engagement and do not generate passive revenues per view.
- Videos:
- Advantages: Greater engagement, ideal for YouTube, TikTok and Reels. They generate income for views (YouTube) and higher sponsorships ($1,000-$50,000+). Long (YouTube) or viral formats (TikTok) are more scalable.
- Limitations: They require more time and equipment.
Conclusion: Videos they are more profitable in the long term because of their passive monetization capacity and greater value perceived by brands. The photos are a secondary option for quick income on visual platforms.
4. How to win more visitors and followers
Here you have effective strategies to increase your audience in 2025:
- Promotions:
- It offers draws (e.g. free products in exchange for follows/share). Example: â™a MagicFollows and tags 3 friends to win an iPhoneâ s worth.
- Use discounts or affiliate codes with brands to encourage interaction.
- Collaborations:
- Work with similar or larger size makers in your niche. Example: one gamer collaborates with another in a multiplayer challenge.
- Make â flangecross-promotionâ sâ s (mote sessions) to reach new audiences.
- Poles:
- It generates controlled debates (e.g., “TikTok vs. YouTube: what is better?â sâ sâ). This attracts comments and shares, but avoids harmful disputes.
- Respond to viral issues with your unique perspective.
- Viral videos:
- Create short and addictive content (15-60 seconds) for TikTok/Reels: dances, hacks, or reactions.
- Use music/upgs trend (e.g. #FYP in TikTok).
- Challenges:
- Take part in viral challenges (e.g. Ice Bucket Challenge) or create your own and encourage others to join. Example: â™a Make your morning routine in 30 secondsâ s worth.
- Premature prominent participants with mentions or awards.
Key strategy: Combines consistency (publish 3-5 times/week) with SEO optimization (attractive, flashy thumbnails) and data analysis (analytic use to replicate what works).
Summary and recommendations
- Top platforms: YouTube for passive income and visits; Instagram/TikTok for sponsorships.
- Grandchildren: Finance, technology, health.
- Winning format: Videos /2005 Fotos.
- Growth: Mix collaborations and viral content with a calculated touch of politics.
To maximize profits, diversify platforms and focus on a high CPM niche while building an active community.
